New products Honey Badger now available —»


Grenade Nutrition will be launching some limited edition flavours starting with the new Strawberry Ice Cream Bar.  Grenade will be doing some limited runs and we were fortunate enough to get our hands on some stock.  This exclusive, summer-edition flavour features a sweet strawberry filling, a thick white chocolate coating and is topped with crispy biscuit pieces. Pack in some protein following a sweaty home-workout, enjoy during an evening stroll or save to snack on during your weekend Netflix binge.

canfitpro 2020 Virtual Series.

Dear FitFam, 

Due to the developments surrounding the COVID-19 pandemic, it is with a heavy heart that canfitpro has made the necessary and difficult decision to postpone canfitpro 2020 until August 13-15, 2021.

We naturally did not plan for this when we created, printed, and distributed 20,000 brochures to all our members and took the usual steps to launch our live event earlier this year.

At canfitpro, the health, safety, and well-being of our Associates, Members, Delegates, Presenters, Sponsors, and Exhibitors is our highest priority. Mindful of our duty of care, we want to act on what is in the best interest of our community.

Although these times hold uncertainty, one thing does remain true — there’s a power in people connecting! This is why we’re excited to bring the magic of in-person conferences online with our canfitpro 2020 Virtual Series.

From their own home, canfitpro 2020 Virtual Series attendees can participate from wherever they are in the world, live-streaming education from fitness experts, leaders, pioneers, and innovators from around the globe.

They’ll network and chat with one another, and they’ll engage with some of the world’s most influential fitness professionals. They’ll even connect in a virtual expo hall!

Stay connected on our social channels and watch your inbox for details on canfitpro 2020 Virtual Series.

Registration information will be available in the coming weeks.

Thank you for your support during this unprecedented time. We’re eager to stay connected with you in the virtual world. It is your passion for health and fitness that helps make canfitpro events a success every year and it is that same passion that will drive us into the future. 

We’ll see you at canfitpro 2020 Virtual Series – the event you won’t want to miss! canfitpro | CANADIAN FITNESS PROFESSIONALS 110-225 Select Ave., Toronto, ON, M1X 0B5

PURPLE-K Wins Creatine of the Year Award; Positioning Sire Bioscience Inc. for the Onset of Cannabis Health Products (CHP) Regulations TORONTO, Ontario, May 11, 2020 – Still riding the excitement of its recent acquisition of Fusion Nutrition Inc, Sire Bioscience Inc. (CSE:SIRE) (OTC:BLLXF) (FSE:BR1B) (“SIRE” or the “Company”) announced that PURPLE-K has been awarded the Gold Award for Creatine of the Year by Popeyes Supplements Canada, the nation’s largest sport nutrition retailer. This prestigious award is based on performance in the following areas:1. Sales2. Consumer demand3. Popularity and success of marketing over different social platforms4. Posts by end-users found on InstagramThe award also confirms that PURPLE-K – a premium creatine supplement designed to increase explosive strength – continues to grow in popularity. While it was originally developed for serious bodybuilders, its appeal has extended to more mainstream athletes and fitness enthusiasts. Similarly, the entire Fusion range is seeing steady growth across multiple consumer segments. “PURPLE-K is a product I have personally used in my fitness endeavours and it’s an absolute honour to have within our House of Brands,” said Brian Polla, SIRE CEO. “It also greatly positions us for the onset of Cannabis Health Products [CHP] regulations. Can you imagine a top selling creatine like PUPRLE-K infused with CBD? We can!”Subject to receiving CHP designation from Health Canada, SIRE will look to expand into food, drug, and mass market with a line of cannabinoid-infused sports supplements. SIRE believes that these products may harness the potential of CBD to support bodybuilders, athletes, and fitness enthusiasts with performance, pain management, and post-exercise recovery. This line will also strengthen SIRE’s ‘House of Brands’ portfolio – offering people a wide range of unique, highly customized products to meet their individual needs.  

About Fusion Nutrition Inc.Website: fusionmuscle.comSocials: @fusionmuscleFounded in 1998, FUSION is a Canadian-based, leading supplement company with national distribution. It currently hosts up to 12 brands, including some of the fastest-growing supplements in Canada and numerous category leaders sold in Canada’s top five retailers. FUSION products are developed using the latest research available, with the goal of providing maximum efficacy by supporting the human body in its own natural processes. 

About Sire Bioscience Inc. SIRE’s principal business activity is to engage in the investment, production of, development of hemp and CBD and non-CBD products. SIRE has its wholly owned facility in Leamington, Ontario. The land parcel includes 50 acres of prime horticultural land, with a 160,000 sq. ft. facility of combined greenhouse and indoor space. SIRE’s goal is to become a vertically integrated CPG life science company with its “House of Brands” offering.  SIRE is headquartered in Mississauga, Ontario and is managed by a group of successful entrepreneurs who have extensive experience in the areas of consumer packaged goods, manufacturing, logistics, and distribution. FOR INFORMATION, CONTACT: Sire Bioscience Inc.E:

The CSE and Information Service Provider have not reviewed and does not accept responsibility for the accuracy or adequacy of this release.Forward-Looking Information Cautionary StatementThis press release contains certain “forward-looking information” within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company’s beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company’s control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or may contain statements that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “will continue”, “will occur” or “will be achieved”. The forward-looking information contained herein may include, but is not limited to receipt of CHP designation from Health Canada, estimates relating to the size and scope of the sports nutrition market and the CBD market, and the potential efficacy of CBD with respect to athletic performance, pain management, and post-exercise recovery.By identifying such information and statements in this manner, the Company is alerting the reader that such information and statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such information and statements.An investment in securities of the Company is speculative and subject to several risks including, without limitation, the risks discussed under the heading “Risks Factors” in the Company’s Listing Statement dated August 22, 2019 and filed on the Company’s SEDAR profile. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in the forward-looking information and forward-looking statements, there may be other factors that cause results not to be as anticipated, estimated or intended.In connection with the forward-looking information and forward-looking statements contained in this press release, the Company has made certain assumptions. Although the Company believes that the assumptions and factors used in preparing, and the expectations contained in, the forward-looking information and statements are reasonable, undue reliance should not be placed on such information and statements, and no assurance or guarantee can be given that such forward-looking information and statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information and statements. All subsequent written and oral forward-looking information and statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by this notice.

Hi guys, this is Mark from BeFit. As a result of the ongoing crisis, are you struggling to eat three healthy meals a day? Meal replacement bars or shakes can provide you with approximately one third of your daily nutritional needs. It’s a low-effort option that will provide you with ample protein, few carbs and fits in with trending diets. We ship right to your door and are keeping the same pricing as usual (NO INCREASE). We are here to help you if you are in need.

Thank you and take care.